TESLA EXHIBITION SPACE AT THE PARIS MOTOR SHOW 2018
When designing the Paris Motor show for Tesla we took huge inspiration from the stand we designed for them at the Goodwood Festival of Speed. The stand was such a success that we wanted to keep flow similar.
Due to the sheer amount of people who attend the motor show we knew we had to design a stand which would allow for colossal amounts of traffic. Allowing the consumers the opportunity to get up and personal with the cars.
This was also the European launch of the Model 3 which was on display for Tesla enthusiasts to see for the very first time.
We wanted to create a separate area to host potential buyers and Tesla customers. We used the mezzanine area as a custom configuration area, taking Tesla's 'in store' design wall and implementing it here on the stand. The design, flow and layout was so successful that Tesla sold a record breaking number of vehicles at the show.