ice gaming 2018
To design a series of booths over a three year period and at multiple shows around the world from the UK, USA, Europe and China, promoting the companies growing range of products. To build in attraction, encourage dwell time from passing trade and offer suitable meeting space for existing clients.
We began by creating an exhibition identity for the company, ensuring that wherever they were in the world their visual language and architecture were unified. A clean and clear format that can work equally within a 3m x 3m space or 300sqm space with a mezzanine. In all cases, a perimeter bar provides a space for retention and casual conversation, with striking LED display systems that deliver high level product messaging. Further in, we offered a hospitality area and enclosed client seating for focussed meetings.