In 2015 Giant were tasked with creating an environment at the Europe’s largest Broadcast trade show, IBC in Amsterdam, to manage the merger between fourteen recently acquired and rebranded companies and announce this to the Television world. The environment had to be technically brilliant as well as provide facilities to sell the new company ethos.
To take over an entire area, the Amtrium, within the RAI in Amsterdam at IBC. To own the environment and provide a welcoming approach to and invited audience and attendees in general. The layout was zoned to create atomosphere and a funnel towards the theatre, coffee station and bar; enabling dwell time and the thought from the attendee that they had either found a solution in a very technical and expansive world or they had learnt something they can take back, dwell upon or impart their knowledge to others.