Back at the beginning of the year Tesla approached GIANT and asked if we could come up with a creative approach to showcase their newest car, The Model 3.

We knew that we had to create that jaw dropping moment so we came up with the idea of putting the car at over 2420m above sea level, outside the Folie Douce for all to see.

The space was utilised for two things – The first was to help enhance the launch event which we held at The Folie Douce allowing pre existing Tesla owners a chance to be the first get up close and personal with the car.

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After the VIP and press event was over the space was used as a pop up store allowing skiers, walkers, Folie Douce party goers and anyone else in the area, the chance to purchase their very own Model 3.

The Tesla dome now takes the world record as the worlds highest pop up store which was previously set by Porsche. 

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Have a look at our behind the scenes documentary below!

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